Major Developments: Copywriting
Home | About | Projects | Clients | Writing Samples | Contact

Projects
This is a sampling of projects but it's waaaaaay out of date. I'd do better at keeping it updated but I'm too busy with ... projects. My main areas of experience are retail, financial services, medical, education, and non-profit organizations. I have tons of new stuff to add for SUBWAY, IKEA, Clarks, Monster, Cablevision and many (many) more.

Web Site Content/Interactive Media
-- Eaton Power's SwitchOn site
-- Fidelity Advertising & Communications: eNewsletters, retail e-communications targeting prospecting/acquisition and retention; banner ads
-- Staples: retail email campaigns
-- Fidelity Investments: e-Learning modules on HR Benefits for a big company I can't name. But contact me. I'll whisper it.

Previous web projects included: New England Baptist Hospital, Staples Business Expo, Staples (retail site) Verizon,The GM Card, Coca-Cola Fountain USA, Babson College, West Group, First Act musical instruments, US Treasury (Treasury Direct), and River Logic software.

General Advertising - Business Writing - Direct Mail
Client: Fidelity Human Resources Services Company
-- Revise content for corporate RFP database
-- Write case studies for inclusion with RFP responses
-- Create Health & Welfare newsletters and transition communications for Fidelity clients I can't name. But if you're nice to me I might tell you.

Client: Fidelity Communications & Advertising
-- Direct mail, email campaigns, brochures, sponsorship print ads and e-newsletter editing in support of Fidelity´┐Żs retail and other business units

Client: Josh Cole and The Household
-- Press and promotional merchandise supporting the new CD release, "Hypocriticool"

Client: Towers Perrin
-- Sales team interviews for internal newsletter, other newsletter articles, fact sheets, assorted marketing collateral

Client: Fidelity Strategic Communications Consulting
-- Client Health & Welfare Benefits Workshop, PowerPoint content and presenter's script for a big company I can't name.
-- Capabilities brochure for the consulting division

Client: Insurance-Engine
-- Case study, product overview, press releases

Client: Staples
-- Direct Mail (Prospecting/Acquisition, Retention), print ads, brochures, buck slips, signage, specialty brochures
-- Staples.com email campaigns (Prospecting/Acquisition, Retention) , web updates for new site launch
-- Staples eProcurement division capabilities brochure

First Act Musical Instruments
-- Press releases; corporate speech, product names, company tag line, store signs

Video Scripts
-- Multiple projects for Beth Israel Deaconess Medical Center, Care Group
-- Multiple projects for Fidelity Investments
-- Raytheon Integrated Defense Systems

Interviews, Articles and Newsletters
-- Feature articles for Massachusetts Psychologist newspaper
-- Over 3 years as the author of Fidelity Reach It, a quarterly newsletter for 401(k) plan participants